Advertisers planning to run ads on Google referring to abortion services in the United States, Britain and Ireland must first get clearance from the search giant, the company said in an online post.
After outrage over recent reports of misleading abortion-related ads, Google said it would require advertisers dealing with the topic to be certified as abortion providers or non-providers. Starting in June, abortion ads will include disclosures that identify whether or not the advertiser provides abortions. Companies and organizations can apply for certification starting now.
Google said last week in the online statement that “this added transparency will help ensure that users have the necessary information to decide which abortion-related ads are most relevant to them.”
The post came about after an organization that opposes abortion had apparently presented itself as a facility that provided abortions in ads that appeared on the site.
