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Conservatives, it turns out, react more strongly to physical threat than liberals do. In fact, their greater concern with physical safety seems to be determined early in life: In one University of California study, the more fear a 4-year-old showed in a laboratory situation, the more conservative his or her political attitudes were found to be 20 years later. Brain imaging studies have even shown that the fear center of the brain, the amygdala, is actually larger in conservatives than in liberals. And many other laboratory studies have found that when adult liberals experienced physical threat, their political and social attitudes became more conservative (temporarily, of course). But no one had ever turned conservatives into liberals.
Until we did.
. . .
Our study findings may have a silver lining. Here’s how:
All of us believe that our social and political attitudes are based on good reasons and reflect our important values. But we also need to recognize how much they can be influenced subconsciously by our most basic, powerful motivations for safety and survival. Politicians on both sides of the aisle know this already and attempt to manipulate our votes and party allegiances by appealing to these potent feelings of fear and of safety.
Instead of allowing our strings to be pulled so easily by others, we can become more conscious of what drives us and work harder to base our opinions on factual knowledge about the issues, including information from outside our media echo chambers. Yes, our views can harden given the right environment, but our work shows that they are actually easier to change than we might think.
