Road Trip Through Rusting and Rising America

In Economy, Thomas Friedman On

OAK RIDGE, Tenn. — In his dystopian Inaugural Address, President Trump painted a picture of America as a nation gripped by vast “carnage” — a landscape of “rusted-out factories scattered like tombstones” that cried out for a strongman to put “America first” and stop the world from stealing our jobs. It was a shocking speech in many ways and reportedly prompted former President George W. Bush to say to those around him on the dais, “That was some really weird [stuff].”

It was weird, but was it all wrong?

I just took a four-day car trip through the heart of that landscape — driving from Austin, Ind., down through Louisville, Ky., winding through Appalachia and ending up at the Oak Ridge National Laboratory in Tennessee to try to answer that question.

Trump is half right in his diagnosis, but his prescription is 100 percent wrong. We do have an epidemic of failing communities. But we also have a bounty of thriving ones — not because of a strongman in Washington but because of strong leaders at the local level.

Indeed, this notion that America is a nation divided between two coasts that are supposedly thriving, pluralizing and globalizing and a vast flyover interior, where jobs have disappeared, drug addiction is rife and everyone is hoping Trump can bring back the 1950s, is highly inaccurate.

. . .

It turns out that it’s not that hard to train someone, even with just a high school or community college degree, to operate an advanced machine tool or basic computer. “Factory managers would say, ‘I will train them and put them to work tomorrow in good jobs” requiring hard skills, said Woody. “The problem they have is finding people with the right soft skills.”

What are those soft skills? I asked. “Employers just want someone who will get up, dress up, show up, shut up and never give up,” Woody responded without hesitation. And there are fewer workers with those soft skills than you might think, he added.

When new companies come into the area today, noted Jones, who grew up on a farm, they ask specifically for young people who were either in a 4-H club or Future Farmers of America (now called FFA) because kids with a farming background are much more likely to get up, dress up, show up on time and never give up in a new job.

Soft skills also include the willingness to be a lifelong learner, because jobs are changing so quickly. For instance, the Oak Ridge lab is partnering to embed top-level local technical talent as entrepreneurial research fellows in advanced manufacturing who want to start companies in this realm. Every summer Oak Ridge’s M.D.F. — Manufacturing Demonstration Facility — hosts 100 young interns to learn the latest in 3-D printing, and its experts coach teams from local high schools for national robotics competitions.

The beauty of 3-D printers is that any community can now go into the manufacturing business, explained Lonnie Love, a corporate fellow at Oak Ridge, as he showed me around the M.D.F., where whole car bodies and car parts are being “printed” on giant 3-D printers.

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