Move Fast and Capitalize Things: Facebook Unveils New Logo

In Facebook, Media, Misleading Information On
- Updated

On the Internet, using uppercase letters is shorthand for shouting. And Facebook has something to say with its redesign.

The company’s new corporate logo is its name in all uppercase letters. The redesign is Facebook’s most visible attempt to distinguish the social media app and website from its corporation, which also owns Instagram, WhatsApp and other entities.

The new logo is meant to convey “optimism,” while the re-branding effort is focused on “clarity,” “empathy” and “creating space,” according to a company Web page. The Facebook app will keep its current logo.

Presidential candidate Sen. Elizabeth Warren (D-Mass.), who has been a vocal critic of Facebook’s business practices, was critical of the move. “Facebook can rebrand all they want but they can’t hide the fact that they are too big and powerful. It’s time to #BreakUpBIGTECH,” she tweeted.

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