n the case of Charlottesville, social media users hoped identifying rally participants would lead to real-world consequences for racism. One Twitter account, @YesYoureRacist, was retweeted tens of thousands of times by people trying to help name the men in several photos.
The internet vigilantes claimed some successes over the weekend. One rally participant, Cole White, resigned from his job at a hot dog restaurant in Berkeley, Calif., according to Berkeleyside.
“The actions of those in Charlottesville are not supported by Top Dog,” the restaurant said in a sign that was posted on Sunday.
Another man, Peter Tefft, was repudiated by his entire family in a letter to The Forum, a North Dakota newspaper. Signed by the man’s father, the letter said he would no longer be welcome at family gatherings.
And Peter Cvjetanovic, 20, of Reno, Nev., was forced to defend himself after a picture of him shouting at the rally spread widely. He confirmed it was him but told KTVN-TV that “I’m not the angry racist they see in that photo.”
