For alt-right activists, who occupy the rightmost flanks of a powerful conservative internet subculture, Google’s response to Mr. Damore’s memo was low-hanging fruit for mockery. But there is another reason that the alt-right’s opposition campaign appeared so quickly, with such well-practiced maneuvers.
For the last several months, far-right activists have mounted an aggressive political campaign against some of Silicon Valley’s biggest players. Extending their attacks beyond social networks like Facebook and Twitter, tech’s typical free-speech battlegrounds, they have accused a long list of companies, including Airbnb, PayPal and Patreon, of censoring right-wing views, and have pledged to expose Silicon Valley for what they say is a pervasive, industrywide liberal bias.
Complaints like these might once have been easily dismissed. But in the Trump era, as the right wing’s internet warriors have refined their tactics and gained legitimate political influence, they are putting Silicon Valley in an uncomfortable position.
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In an attempt to build a buffer against censorship, some alt-right activists have begun creating their own services. Cody Wilson, who describes himself as a “techno-anarchist,” recently opened Hatreon, a crowdfunding site that bills itself as a free-speech alternative to Patreon. Gab, a Twitter clone, was started last year after Twitter barred several conservative users. RootBocks, a right-wing Kickstarter knockoff, bills itself as “a crowdfunding site that won’t shut you down because of your beliefs.”
These companies are still tiny by Silicon Valley standards, but their supporters say that one day they could serve as the foundation for a kind of parallel right-wing internet where all speech is allowed, no matter how noxious or incendiary.
It’s unlikely that any alt-right protest will make a dent in the bottom lines of multibillion-dollar Silicon Valley behemoths. But by forcing these companies to take sides in an emerging culture war, these activists have already achieved a kind of perverse goal. They have found a new punching bag, and they have proved that in the hyper-polarized Trump era, there is no such thing as neutrality.
