PORTLAND, Ore. — Columbia Sportswear has spent years designing ski jackets and hiking boots to withstand the elements: wind, rain, snow and, increasingly, tariffs.
Located on a sprawling campus adorned with hanging canoes, the 80-year-old retailer has long protected its outdoor gear from the whims of Washington by engaging in what the company calls “tariff engineering” — adjusting its products to lessen import taxes on materials from outside the United States like rubber soles, zippers and waterproof nylon.
But now Columbia worries that its approach is under threat from a president whose trade strategy leaves little room for American companies that make and sell products globally.