Democrats, Start Aiming For the Gut

In Thomas Friedman, Voting On

Voters don’t listen through their ears. They listen through their stomachs. And when you connect with voters in their guts, they feel respected, and when they feel respected, they will listen to anything — including big issues that are true even if Democrats believe them. Such as the fact that a majority of Americans like Obamacare and want to see it built to last, and a majority of Americans do not like the way Trump is despoiling the environment and bringing back coal.

Indeed, the biggest wind power states in America — Texas, Iowa, Kansas, South Dakota, Oklahoma and North Dakota — are all red states. The Democrats literally have the wind at their backs on health care and clean energy.

But to be heard, they need candidates who can pass a gut check with the more moderate Trump/G.O.P. voters. Just 10 percent of Trump voters would suffice. Trump’s core base is solid, but he’s clearly losing the soft support around his core. Democrats can grow into the soft support — as long as they’re smart and Trump continues to just swell.

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