The new logo is meant to convey “optimism,” while the re-branding effort is focused on “clarity,” “empathy” and “creating space,” according to a company Web page. The Facebook app will keep its current logo.
Presidential candidate Sen. Elizabeth Warren (D-Mass.), who has been a vocal critic of Facebook’s business practices, was critical of the move. “Facebook can rebrand all they want but they can’t hide the fact that they are too big and powerful. It’s time to #BreakUpBIGTECH,” she tweeted.
