A network of Facebook troll accounts operated by the Myanmar military parrots hateful rhetoric against Rohingya Muslims. Viral misinformation runs rampant on WhatsApp in Brazil, even as marketing firms there buy databases of phone numbers in order to spam voters with right-wing messaging. Homegrown campaigns spread partisan lies in the United States.
The public knows about each of these incitements because of reporting by news organizations. Social media misinformation is becoming a newsroom beat in and of itself, as journalists find themselves acting as unpaid content moderators for these platforms.
It’s not just reporters, either. Academic researchers and self-taught vigilantes alike scour through networks of misinformation on social media platforms, their findings prompting — or sometimes, failing to prompt — the takedown of propaganda.
It’s the latest iteration of a journalistic cottage industry that started out by simply comparing and contrasting questionable moderation decisions — the censorship of a legitimate news article, perhaps, or an example of terrorist propaganda left untouched. Over time, the stakes have become greater and greater. Once upon a time, the big Facebook censorship controversy was the banning of female nipples in photos. That feels like a idyllic bygone era never to return.