Chief of C.D.C. Saw Coca-Cola As Fitness Ally

In Conflict of Interest On
- Updated

Dr. Fitzgerald is now in the spotlight as the Trump administration’s newly appointed director of the Centers for Disease Control and Prevention, making her one of the nation’s top public health officials. And she finds herself facing a backlash from public health advocates for having accepted $1 million to fight child obesity from a company experts say is a major cause of it.

Her new position puts her at the helm of a federal agency that shook off its ties to the soda giant, in 2013, after concluding Coke’s mission was at odds with its own. But Dr. Fitzgerald suggested in an email response to questions from The New York Times this past week that she would consider accepting Coke money for C.D.C. programs and would evaluate any proposal through the agency’s standard review process.

Georgia Shape was established by Gov. Nathan Deal in 2011, after the legislature called for a statewide school fitness program, and was run by Dr. Fitzgerald. In 2013, Dr. Fitzgerald started Power Up for 30 with a million-dollar contribution from Coke. The money amounted to most of the program’s $1.2 million budget over the past four years.

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