Inside a Stealth ‘Persuasion Machine’ Promising Republican Victories in 2022

In Misleading Information, States, Voting On
- Updated

A Facebook page shows a child scampering down a school corridor, alerting Ohio families to a scholarship program.

Chatter fills the same page with news ranging from a state anti-corruption bill to the vibrant local real estate market. “It’s a great time to be selling a home in Columbus,” one post celebrates.

Titled Arise Ohio, the Facebook page is the creation of the American Culture Project — a nonprofit whose website says its mission is to “empower Americans with the tools and information necessary to make their voices heard in their local communities, statehouses and beyond.”

Undisclosed on the Facebook page is the nonprofit’s partisan goal. Arise Ohio and similar sites aimed at other politically pivotal states are part of a novel strategy by a little-known, Republican-aligned group to make today’s GOP more palatable to moderate voters ahead of the 2022 midterms by reshaping the “cultural narrative” on hot-button issues.

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