“Almost two decades ago, during George W. Bush’s presidency, the federal government developed guidelines for communicating during a public-health crisis. Among the core principles are “be first,” “be right,” “be credible,” “show respect” and “promote action.”
But the Trump administration’s response to coronavirus, as a Washington Post news story put it, is “breaking almost every rule in the book.””
President Trump made his first public comments about the coronavirus on Jan. 22, in a television interview from Davos with CNBC’s Joe Kernen. The first American case had been announced the day before, and Kernen asked Trump, “Are there worries about a pandemic at this point?”
The president responded: “No. Not at all. And we have it totally under control. It’s one person coming in from China, and we have it under control. It’s going to be just fine.”
By this point, the seriousness of the virus was becoming clearer. It had spread from China to four other countries. China was starting to take drastic measures and was on the verge of closing off the city of Wuhan.
In the weeks that followed, Trump faced a series of choices. He could have taken aggressive measures to slow the spread of the virus. He could have insisted that the United States ramp up efforts to produce test kits. He could have emphasized the risks that the virus presented and urged Americans to take precautions if they had reason to believe they were sick. He could have used the powers of the presidency to reduce the number of people who would ultimately get sick.
He did none of those things.