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The plan includes solidifying and maximizing the support of Trump’s base in a handful of key states while making marginal inroads with some of the constituencies wary of the president, officials said.
As public and private polls show a narrowing path to reelection, campaign officials acknowledge that their immediate goal is to shore up support for the president in places such as Pennsylvania, Wisconsin, Michigan and Florida — states where Democrats have made gains since Trump’s victory almost three years ago.
“Certainly, first we want to win where we won in 2016,” said campaign communications director Tim Murtaugh, adding that a record fundraising pace allows the campaign to consider investing in additional states, including New Hampshire, Nevada and Minnesota.
The campaign plans to roll out a new mobile application in the coming weeks aimed at engaging its most loyal supporters. Known internally as the “Trump app” and set to be released as early as within the next month, the app is part of an effort by campaign manager Brad Parscale to juice enthusiasm among Trump supporters and capitalize on the energy at Trump’s rallies.
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The group has initial plans to invest in only six states during this election: Florida, Georgia, North Carolina, Pennsylvania, Ohio and Michigan, officials said.